By following these simple steps, you can make your website stand out from the crowd with shining star ratings in Google’s search results.
Have you ever tried searching for your own business on Google? If your business has a website, you likely pay attention to the content on your site, the efficacy of your site’s search engine optimization, how you advertise your site, and perhaps even its Google Analytics. Have you ever considered what your website looks like as a Google search result, though? Many business owners overlook this simple, yet important step in driving traffic to their websites. An organic search result listing which is well-designed and organized with respect to relevancy and aesthetics will ensure you make a great first impression on your webpage’s potential viewers.
When searching through Google for other reasons, you have probably noticed that some webpage listings, which appear on the list of search results, include a star rating in addition to the site’s title, meta description, and meta tags. Although Google does not publicly release the specific parameters of its search algorithm, one can speculate the great difference that a good star rating which appears next to a website on a Google search results page makes when the average internet user selects one website while choosing to ignore the rest. The increased traffic to your webpage, as a result of displayed star ratings, should work well to improve your page’s place in search results for at least your top few keywords and keyword phrases. Not only do star ratings draw a surfer’s attention to your search listing, they also immediately gain your company priceless earned media (i.e. trusted reviews and word of mouth advertising from your customers).
You or your web developer can make short work of affixing a star rating (and its added credibility) to your website with the help of either a plugin or some basic backend HTML coding. Follow these simple steps to stardom:
If you want to improve your business, your webpage’s search results, and bring your page to the top of the list with star ratings which are displayed in your customers’ and potential customers’ search results, but do not feel comfortable making the back-end changes to your website yourself, our skilled IT professionals can help you. In addition to setting up your star ratings, we can also provide advice on optimizing your existing webpage to improve your search engine results with back-end coding designed to assist web crawlers when they read your page and its riveting content to boost your click-through rates. To learn more about how we can help your business convert more leads through improved search engine results, contact us today. We look forward to being an integral part of your company’s online success.
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